In 2020, as the pandemic ramped up, those of us in lockdown turned to social media to squander the endless hours of isolation we’d found ourselves facing. It’s been rising to prominence over the past two years and, for regular users of the app, is basically vintage ideology – certified TikTok canon. There is, actually, careful thought behind bimbology, and it could be a way to reach true liberation. The modern-day bimbo is a fresh approach to intersectional feminism. But what is a bimbo? And what does bimbofication entail? And isn’t ‘bimbo’… like… a slur?
